Now, while it may sound a bit corny, these apps share what we call a “DNA of Disruption.” And in doing so, at each platform evolution, they reset the user expectations and introduced new business models.
They Exploited the new Platform. These solutions were built specifically for each platform (DOS, Windows, Internet) and fully leveraged new capabilities without legacy constraints, allowing rapid innovation and cost-effective operation by avoiding outdated system dependencies.
They Abstracted Complexity. These apps turned fragmented workflows into cohesive, user-friendly suites or workflows, enabling users to accomplish more with minimal training, which sped up adoption and reduced training costs.
They Were Designed for Everyone. Intuitive and accessible, these apps empowered users across all technical levels, leading to widespread adoption, minimizing workflow disruptions, and enhancing productivity across varied skill levels and company sizes.
They Had Disruptive Financial Models. With innovative pricing, flexible packaging, and scalable distribution, these apps lowered entry costs, drove enterprise-wide adoption through new go to market strategies.
And while this may seem overly simplified, this is NOT the case with many companies nor many applications.